Mobile Application Promotion
Our Services
We cover the full range of your mobile app marketing needs, from strategy development to conversion optimization for each banner
Application Performance Marketing
Performance marketing often comes with an advertising budget of over 200,000 rubles. However, even with more modest funding, performance marketing can still be used to run basic but necessary tools such as tracking what funding is required for a particular channel or viewing statistics on the effectiveness of tools.
The basis of our work is performance marketing: we promote brand applications while presenting our clients with accurate results, clear data, KPI achievements, and Return on Investment (ROI), all within a short period of time.
With performance marketing you can:
Synchronize the activity going on in all promotion channels (SEO, SMM, email newsletters, media advertising)
Control promotion results in real time
Evaluate business indicators: Cost Per Acquisition (CPA), and Return on Investment (ROI)
Measure the results of operated channels in advertising campaigns
ASO (App Store Optimization)
ASO forms the foundation of app promotion. The more detailed and thorough ASO is, the better the results of future advertising campaigns. ASO solves the main business tasks of:
— increasing the application’s visibility;
— increasing conversion;
— rating improvement.
— increasing the application’s visibility;
— increasing conversion;
— rating improvement.
ASO or App Store Optimization is a comprehensive process of optimizing a mobile application page in the App Store and Google Play stores in order to maximize its visibility, downloads, and conversion of visitors. ASO includes full text optimization of the application’s name and description, as well as graphics.
How will ASO benefit you?
Visual elements which result in good conversions: the user easily identifies your application in a competitive field and receives basic information faster.
Less exposure to changes in store conditions: each app store has its own characteristics which affect the stability of ASO indicators.
High organic install rates and steady growth: All ASO tools have a direct impact on organic traffic.
Keyword indexing: Your app is easily found in app store searches with various keywords.
